SOCIAL MEDIA
Social Media umzie
Thumal
pahni Social le Media hmanga hmang tlanglawn tak hi tawite in a umzie
hrilfie’ng ei tih.
Social
hin midanghai le thawtlang amani inbiektlangna/chengtlangna tieng a kawk a.
Media
hin midanghai leh inbiektlangna/inlaichinna dinga hmangruo
tina a nih. Chuleiin
Social media hi Internet fethlenga hmangruo dang dang hieng Facebook, WhastApp,
Twitter, Snapchat, Instagram, LinkedIn, etc hai hmanga midang le inbiekna leh thil
pawimaw inthawntuona dinga hmangruo ti thei ning tih.
Social
Media hmusuoktu (bul tumtu)
Ngaidan
pathum a um.
1.
Jeff Bercovici,
Forbes Staff in a hril dan chun ‘Social media hi Tina
Sharkey, CEO Babycenter.com le former Executive iVillage and AOL
(America Online) hi, Social Media ti hi hmang hmasataktu in a hril’. Tina Sharkey hi Social Evangelist tia
ko khawm a ni bawk.
2.
Ted Leonsis,
executive at AOL in 1990’s lai khan Steve Case
le Social Media hi an hmang hmasatak niin a hril ve.
3.
Darrell
Berry,
Social media researcher and Strategist chun 1994 khan Tokyo ah media le inzawma
inbiektlangna ding Metisse a siem naa a hming a sersuok niin a hril a, May 1995
khan newspaper a “social media spaces’ tiin internet in hma a hung sawn dan
ding le ram a lak dan ding thu article a ziekna a a suklang. Tuta Technology le
inzawma langsartak hai chu an nih.
Scottish
author Robert Louis Stevenson chun “social
media” ti hi a lekhathawn zieknaa Mrs. Sitwell lekha a thawn naa January, 1874
khan a lo ziek dai tah. Vawisuna Social Media concept chu a ni kher naw el
thei.
Social Media chanchin le hun indawt dan
(Chronology/Timeline of Social media)
1994: Chat room The Palace tia
hrietlar á¹an a nih. Amazon tan a ni bawk. (5 July by Jeff Bezos)
1995: yahoo mail á¹an kum (2 March)
1997: Social media hmang a nina ang taka
hmang á¹an thei dingin Sixdegress.com á¹an a nih. Thlalak hai mani account
a thunin midanghai le inbiekpawna á¹an in a um. Google siem á¹an a nih
1998: Moveon.org (Bill Clinton impeachment
hun lai) email group á¹an in a um. Internet khawvel a nasatak in ram a lak
\an. Google hmang á¹an a nih.
1999: Blogging sites hai á¹an a hung nih.
[Livjournal blogspot-blogging sites hmasatak (1999) a nih]
2000: LunarStorm first social networking
websites ah, sum lamsuokna dinga advertisement á¹an hmasatak a hung nih.
2001: Wikipedia a hung suok.
2002: Friendster social media a hmang
nasa pawltak siem suok a nih. LastFM online music sites a hung suok.
2003: LinkedIn siemin a um. MySpace, mani
profile a music le videos siem theina a hung suok. Flickr, Photobucket, etc thlalak
siekhawlna (Online storage) a hung suok.
2004: Facebook launch a hung ni \an (hi
hi Proto facebook ti a nih) (Feb.4, 2004). Gmail á¹an a nih.
2005: YouTube launch á¹an a
nih. (Feb.14, 2005). Google Map á¹an a nih.
2006: Vawisun a Facebook ei
I hmang tak tak ang a hung suok. Twitter siem a hung nih.
2009: June 3 Search engine Bing á¹an a
nih.
2010: Instagram á¹an a nih. (6 October)
2011: Google +, snapchat (July)
2016: TikTok (Sept), Facebook Messenger
(8 August)
Social Media hmelhmang (features)
- Personal user Account
- Profile pages
- Friends, followers, groups, hashtags
le dang dang
- News feed
- Personalization
- Notification
- Information updating, saving or
posting
- Like buttons and comment sections
- Review, rating or voting systems
Social media Statistics (Infographics)
(1) Lindsay Tjepkema,
Marketing Director, Americas, Emarsys
(Largest marketing platform company) in a tarlang danin 2019 hin- Nitin a
Social media hmangtu hi 3.2 Billion ei ni a, 42% World population an tling. Globalwebindex
in a tarlang dan in, dan naranin a hmangtu haiin nitin 2.2 hrs social media a
hun an hmang zie hlak a tih.
(2) eMarketer
Chart in a tarlang danin, Social Media hmangtu Age bar chu hieng ang hin
a suklang-
a.
Gen Z (1995-2005 inkara pieng) 13-24 inkar—44%,
out of this 24% were online all the time
b. Millennials (1980-1994—24-39) hai
90.4 %
c.
Gen X (1965-1979—40-54) hai 77.5%
d.
Baby Boomers (1944-1964—55-75 hai 48.2%
(3) Zephoria Digital Marketing in a
tarlang danin
- “Khawvel pumpuia 2.38 billion chuongin
facebook active takin ei hmang a, monthly active users (MAU) [as of March 31,
2019]. CNN a tarlang danin 88 million zet chu fake account an nisien chu mihriem tamna tak (most populous country) a ni ding a nih.
- Nitin1.56 billion in nitin Facebook ei hawng zie hlak [daily active users
(Facebook DAU) for March 2019] Nitin thlalak 300 million, upload zie a ni bawk.
Minute khat dan peia, 5,10,000 coments a um zie a, 2, 93, 000 status updates a
ni zie bawk, 1, 36, 000 thlalak upload a nih. Facebook hi rambung nita ang sien
Mihriem tamna tak a pathumna a ni ding a nih.
- Account/Profile thar second tinin 6 hawng zing a nih.
- Common Age Demographic (CAD) kum a hmang tlanglawntak chu Age 25 to 34, at
29.7% of users an nih. Kum 18-24 inkar hai hi zing tho chara facebook hawng
rawntak an nih (50%)
- Nuhmei Zaa 76% peiin facebook account an nei. Pasal ruok chu 66% a ni ve thung.
Social Media Ṭangkaina
1. Inchukna
tienga: Social media hin a thawhlawk hlea, hotu le educators haiin hi
platform hi an inchuklaihai hrietzauna a pek a, multi media presentation, 3D
animation le dang dang a dingin á¹angkai takin an hmanga, abikin Science,
Mathematics, Geography hai awlsam taka hriefiena dingin an hmang thei pha bawk.
2. Data Analysis:
Social Media hmangtu ei tam leiin company tamtak hin mi ditzawng, hmunuom
zawng, á¹ha ti zawng, inhnik zawng hriet theina hmangruo pawimawtak a hung nia,
Data analysis na dingin company tin deuthawin an hmanga hi taka inthawk hin
consumers mamaw requisition an siem hlak.
3. Sawrkar in
hmang á¹angkai dan: Sawrkar Department tin deu thawin Social media
platform hi an hmang taa, an Dept.le inzawma inhrilhrietna (Awareness),
hamá¹hatna (facilities) le dang dang pholangna in an hmang. Sawrkar in fakrukna
le sukdiknawna a nei hai khawm social media hmangin awlsam taka hriet thei a ni
taa, mipui aiawa sinthawtu hai khawmin fimkhur takin sin anthawa, tamtak hril
danin Social Media leiin iemani chen corruption khawm an hnuoi pha niin an
hril.
4. Politics
Khawvela: Politician hai tading bikin a á¹angkaia- an manifesto dam,
party thiltum le an hmathlir hai awlsam taka suklangna a nih. Social media hi
Parliament House pakhat ve niin tamtak chun an hril. Politician hai hin Social
media hi an hmang á¹angkai ta hle. BJP anhratna thuruk niin tamtak chun an hril
bawk.
5. News
laksawngna (Source): News Media hai hin chanchin an pholang hai hi 70%
hi Social Media a inthawka anlaksawng deu vawng a nih.
6. Awareness:
Social Media hi Awareness inpeksawngna dinga hmangruo pawimawtak a nih. Eg.
Ebola Virus 2013-14 laia Africa ramah nasataka andar lai khan Ebola natna
chungchang, invengna le inhrilhrietnaa
thawhlawk tak chu Social media a nih. Social Media a Weapon to combat
Ebola Virus anti hiel a ni kha. Hieng anga á¹angkaitaka hmangna tamtak hril ding
a um.
7. Evangelism:
Social Media hi rawngbawlna dinga hmangruo pawimawtak a hung ni taa,
infographics/statistics a ei tarlang ta ang khin Social Media hin ram a lak duok duok ta lei hin Kohran, Christian
NGO tamtakin chanchiná¹ha thedarna le inchuktirna in an hmang nasa hle.
Apologetics hai khawma \angkai taka hmangtu an hung ni ta pei a nih. LifeWay research hai hril danin Khawvela Kohran 85%
hin Facebook hi an hmang tah, Twitter hi 16%, Instagram 13%. Bible tiemtu haiin Internet le technology
hmanga Bible tiemna a hmangtu hi 55% ei tling tah niin barna group Research
chun a tarlang bawk. CISCO (Multinational IT Company) hai hril dan chun, 2020 a
Internet a thil um popo hi 82% video deu vawng a ni tading niin an hrila,
Pathien thu ngaithlakna, inchukna nasatakin mi tamtakin (abikin |halaihai) in
an hmang tading niin an hril.(Tuhin Dallas Theological Seminary, Fuller Seminary
hai d^m hin nasatakin an hung hmang ta pei) Khawvela Kohran tamtak hin 62% hi
Social Media hmanga puotieng mihai le inbiekna, chanchin\ha hrilna hmangruo in
an hmang tah tiin Life Way research hai chun an tarlang bawk. Chuleiin,
Ministry Tech hi a hung hluor pei ding a nih. Christian Social media langsar
zuolhai- Tangle, my Praize, My faith, shout Life, Faith Freaks, Jesus Crowd,
Got Questions, etc, etc. Bible study le inzawma Social media platform a hmang
an tam pei ta bawk. Krista Hnungzuitu ei nina angin eini hai khawma Social
Media hi \angkaitakin hmang seng tum ei tiu.